Samia is a highly accomplished HR and Learning & Development professional with over 20 years of experience, recognised for her ability to align people strategies with business objectives. With a strong track record in driving performance, employee engagement, and long-term organisational success, she seamlessly combines strategic insight with hands-on expertise.

Throughout her career, Samia has led HR operations across recruitment, workforce planning, performance management, and employee relations while spearheading L&D initiatives that foster a culture of continuous improvement and leadership development. As a trusted advisor to senior leadership, she has played a pivotal role in organisational change, designing bespoke training programmes and implementing talent management frameworks that enhance workforce capabilities.

Her approach is both data-driven and people-focused, ensuring that HR and L&D strategies support not only immediate business needs but also long-term employee growth and retention. With a deep understanding of UK employment law and best practices, Samia is committed to cultivating high-performing, inclusive teams through impactful learning interventions and strategic HR initiatives.

Beyond her professional expertise, Samia is a passionate creator who finds joy in artistic expression, from painting and silversmithing to playing the piano and guitar. She values hands-on craftsmanship and embraces creativity in all its forms. When not engaged in her artistic pursuits, she cherishes time with family and friends, appreciating the meaningful connections that enrich her life.